INSIGHTS FROM 380+ BUYER-FACING PROFESSIONALS

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    • case study
    • sales ,
    • featured
    How Ash Brokerage Accelerates Client Relationships with Personality Data
    10 Minute Read
    • blog
    • pre meeting
    Pre-Meeting Strategy for GTM Teams: How to Be the Most Prepared in Every Room
    10 Minute Read
    • General ,
    • Leaders ,
    • blog
    • sales ,
    • teams ,
    • introduction
    4 Tips to Make Your Virtual Meetings More Productive
    10 Minute Read
    • blog
    • featured
    Communicate with Emotional Intelligence at Every Online Meeting
    10 Minute Read
    • blog
    • sales ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Webinar
    How to Improve Sales Effectiveness with Our 4-Part Checklist
    10 Minute Read
    • Reps ,
    • blog
    • featured
    Committed to Security: Crystal Raises the Bar on Privacy & Security with SOC-2...
    5 Minute Read
    • blog
    • personality
    Personality Breakdown: CEO/Co-Founder
    10 Minute Read
    • blog
    • sales ,
    • Sales Methodologies ,
    • closing ,
    • objections ,
    • negotiating
    How to Elevate Your Solution Selling Strategy with Personality Data
    10 Minute Read
    • blog
    • personality
    Best Big Five Test: 2023
    10 Minute Read
    • blog
    • personality
    Best Myers Briggs Test (MBTI): 2023
    10 Minute Read
    • guide
    How to Write Your Crystal Feedback on G2
    5 Minute Read
    • blog
    • personality
    Best DISC Personality Test: 2024
    10 Minute Read
    • blog
    • coaching and leadership ,
    • disc ,
    • personality ,
    • Workplace
    Personality Breakdown: Sales Leaders
    10 Minute Read
    • blog
    • personality
    Best Enneagram Test: 2023
    10 Minute Read
    • case study
    • featured ,
    • hiring
    How Window World of North Atlanta Reduced Employee Turnover and Transformed Company...
    10 Minute Read
    • webinar/video
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Recorded Webinar: Mastering Cross-Cultural Sales Negotiations Insights from the 5 Largest...
    50 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • blog
    • sales ,
    • personality ,
    • Outreach ,
    • closing ,
    • Sales pitch
    Selling to International Customers: Top 10 Tips for Cross-Cultural Selling
    10 Minute Read
    • General ,
    • Reps ,
    • BDRs ,
    • case study
    • featured ,
    • personality
    How Allego Used Personality Intelligence to Unlock Sales Success
    10 Minute Read
    • Case Study
    • sales ,
    • featured ,
    • personality
    How Elevate Marketing Uses Personality Intelligence to Better Connect with Decision-Makers
    6 Minute Read
    • General ,
    • Executives ,
    • BLOG
    • Outreach ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Mastering Cross-Cultural Sales: Tips for Top Business Regions
    15 Minute Read
    • blog
    • coaching and leadership ,
    • disc ,
    • personality
    How to Motivate Your Sales Team During End-of-Quarter and Mid-Year Reviews
    10 Minute Read
    • Leaders ,
    • BLOG
    • coaching and leadership ,
    • personality ,
    • Workplace ,
    • teams
    The Power of Personality in Motivating Your Sales Team at the EOQ
    10 Minute Read
    • Managers ,
    • Executives ,
    • Webinar/Video
    • Webinar
    Recorded Webinar: Navigating the Evolving Landscape of HR and Recruiting: Expert Insights...
    45 Minute Read
    • Leaders ,
    • Human Resources ,
    • Recruitment ,
    • BLOG
    • Outreach ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Selling to Introverts: A Comprehensive Guide for Extroverted Sales Teams
    15 Minute Read
    • General ,
    • Reps ,
    • crystal update
    Introducing George Donovan as Chief Operating Officer
    Minute Read
    • blog
    • Outreach ,
    • closing ,
    • negotiating ,
    • introduction
    The Power of Listening: How to Sell to Introverted Buyers
    15 Minute Read
    • General ,
    • Reps ,
    • BLOG
    • coaching and leadership ,
    • Outreach ,
    • prospecting ,
    • Sales pitch
    How Sales Teams Can Move Deals Forward in a Risk-Averse Market
    10 Minute Read
    • General ,
    • Leaders ,
    • Reps ,
    • WEBINAR
    • Webinar
    Recorded Webinar: How to Overcome Buyer Hesitation in a Risk-Averse Market
    45 Minute Read
    • General ,
    • Leaders ,
    • Reps ,
    • BLOG
    • sales ,
    • Outreach ,
    • Cold outreach ,
    • introduction
    How to Use ChatGPT with Crystal for Hyper-Personalized Sales Emails
    10 Minute Read
    • blog
    • Outreach ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    Navigating a Risk-Averse Market: Strategies for Sales Leaders
    10 Minute Read
    • Leaders ,
    • webinar
    • sales ,
    • personality ,
    • Workplace ,
    • teams
    Recorded Fireside Chat: The Art of Communication Between Introverts and Extroverts
    60 Minute Read
    • Case Study
    • Customer success
    GoTeam sees increases in synergy, trust and productivity with Crystal
    6 Minute Read
    • General ,
    • Executives ,
    • Blog
    • discovery ,
    • prospecting ,
    • qualification
    Elevate An Account-Based Selling Strategy With Crystal
    5 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    How to Supercharge Your Sales Performance With AI
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • sales ,
    • prospecting ,
    • objections ,
    • Marketing ,
    • Sales pitch
    Getting Started with the Crystal Writing Assistant: A Step-by-Step Guide
    10 Minute Read
    • product update
    • crystal update
    February 2023: Product Update Roundup
    10 Minute Read
    • UPDATE
    • crystal update
    Crystal names AA-ISP Founder Bob Perkins as Chief Strategy Officer
    5 Minute Read
    • Blog
    • sales ,
    • Outreach ,
    • Cold outreach ,
    • Sales pitch
    Personality Data: The Key to Successful Cold Outreach on LinkedIn
    15 Minute Read
    • General ,
    • Sales Reps ,
    • webinar
    • coaching and leadership ,
    • disc ,
    • Sales Methodologies ,
    • teams
    Recorded Webinar: How to Elevate the Seller Experience Based on Unique Personalities
    50 Minute Read
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    How to Structure a Cold Sales Pitch Email for Different Personalities
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    Personalizing Your B2B Sales Pitch by Industry (With 6 Different Examples)
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    4 Sales Pitch Examples for Different Personality Types + PDF Download
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Webinar/Video
    • Outreach
    Recorded Webinar: Product Demo of the Crystal Writing Assistant
    50 Minute Read
    • Blog
    • crystal update
    Meet Our Newest Tool: Crystal Writing Assistant
    5 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • prospecting
    What Sales Reps Should Know About Inbound Selling
    4 Minute Read
    • Sales Reps ,
    • Blog
    • coaching and leadership
    8 Common Sales Coaching Struggles, Plus a Key Sales Coaching Software for Sales...
    7 Minute Read
    • Managers ,
    • Executives ,
    • Webinar/Video
    • crystal update
    Video: Crystal Writing Assistant
    3 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • Outreach ,
    • prospecting ,
    • qualification
    3 Steps to Target Account Selling for Adaptive Sales Teams
    8 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Webinar/Video
    • coaching and leadership ,
    • personality ,
    • Outreach ,
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating
    Recorded Webinar: The Research Behind Adaptive Selling
    50 Minute Read
    • Managers ,
    • Executives ,
    • Webinar/Video
    • coaching and leadership
    VIDEO: Using Crystal With Your Team
    2 Minute Read
    • Managers ,
    • Reps ,
    • Executives ,
    • EBOOK
    • Outreach ,
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    eBook: Does Adaptive Selling Increase Sales Performance?
    10 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • Outreach ,
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    Personalization at Scale for Sales Professionals
    6 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • prospecting
    10 Best B2B Sales Tools for Prospecting (Plus, 1 Bonus Sales Tool)
    6 Minute Read
    • Reps ,
    • Webinar / Video
    • Outreach ,
    • crystal update ,
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    VIDEO: Adaptive Selling Platform - Overview
    2 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • closing ,
    • negotiating
    How to Pitch Prices to Different Personalities: Using DISC for Sales
    5 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • sales
    How Adaptive Selling Can Elevate Your Sales Organization
    5 Minute Read
    • Managers ,
    • Executives ,
    • General ,
    • Blog
    • Sales Methodologies ,
    • Outreach ,
    • prospecting
    Value Selling for the Adaptive Sales Professional
    3 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • Sales Methodologies ,
    • Outreach ,
    • prospecting ,
    • qualification
    NEAT Selling for the Adaptive Sales Rep
    3 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • Sales Methodologies
    Must-Read Sales Books for Each DISC Personality
    5 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership ,
    • Outreach ,
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    Using Effective Sales Enablement Tools for Adaptive Selling
    3 Minute Read
    • Managers ,
    • Executives ,
    • Reps ,
    • Blog
    • Outreach ,
    • discovery ,
    • closing ,
    • objections ,
    • negotiating ,
    • qualification
    Improving B2B SaaS Sales with Adaptive Selling
    5 Minute Read
    • Managers ,
    • Reps ,
    • Executives ,
    • Blog
    • sales
    What is Adaptive Selling & How Does It Close Deals?
    4 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach ,
    • prospecting
    Sales Preparation: How an Adaptive Sales Professional Should Spend Their Time
    5 Minute Read
    • Reps ,
    • eBook
    • coaching and leadership ,
    • discovery ,
    • prospecting ,
    • qualification
    eBook: Using Personality Data to Make a Good Impression
    10 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Case Study
    • Outreach ,
    • closing
    Client Testimonial: George Donovan, Chief Revenue Officer at Allego
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • Outreach ,
    • prospecting
    5 Steps to Implement Adaptive Selling into Your Sales Strategy
    3 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Case Study
    • coaching and leadership ,
    • prospecting ,
    • qualification
    Dart Design Studio builds meaningful relationships 35% faster
    5 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach ,
    • discovery ,
    • qualification
    Using Crystal With MEDDIC Sales Methodology
    4 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach ,
    • discovery ,
    • qualification
    Using Crystal With SNAP Selling Methodology
    3 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • discovery ,
    • closing ,
    • qualification
    Using Crystal With Sandler Sales Methodology
    5 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach ,
    • discovery ,
    • qualification
    Using Crystal With SPIN Selling Methodology
    4 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    What is Charismatic Leadership & Management Style?
    5 Minute Read
    • General ,
    • Managers ,
    • Executive ,
    • Case Study
    • discovery ,
    • objections ,
    • negotiating ,
    • qualification
    First Citrus Bank uses Crystal for pre-meeting strategy sessions
    3 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    What is Servant Leadership & Management Style?
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • discovery ,
    • qualification
    Using Crystal With the Challenger Sales Model
    3 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    What is Democratic Leadership & Management Style?
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • closing ,
    • objections ,
    • negotiating
    How to Negotiate With Different Personalities
    4 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership ,
    • hiring ,
    • closing ,
    • prospecting
    4 Questions to Ask When Determining Your ICP, With Paul Heywood @ Puppet
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    Effective People Management: 20 Skills to Improve
    6 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • prospecting
    Using Adaptive Selling for Sales Prospecting
    4 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership
    12 Different Types of Leadership Styles
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach
    Personalization at Scale: An Outbound Email Strategy
    4 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership
    Leadership VS Management Differences With Examples
    6 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach
    Best Cold Outreach Tools: Adaptive Selling
    5 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership
    10 Key Leadership Behaviors to Improve
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • teams
    Solutions to Overcome the 5 Dysfunctions of a Team
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    Becoming a Leader People Want to Work Hard For: Jaime Buss, CRO at Articulate
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • closing ,
    • objections
    Pushing Deals to the Finish Line with Alex Hanbury @ Drift
    4 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • Outreach ,
    • discovery
    Becoming Difficult to Ignore, with James Buckley from JB Sales
    3 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • Outreach ,
    • discovery
    How Tim Stansky Trains Top Reps to Start with Value
    3 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership
    Training Sales Reps Using "How to Win Friends & Influence People" with Andrew Groher @...
    5 Minute Read
    • General ,
    • Reps ,
    • Blog
    • hiring
    Involving Hiring Managers in the Recruiting Process
    4 Minute Read
    • General ,
    • Executives ,
    • Blog
    • hiring
    The Cost of Recruiting (And How to Avoid Bad Hires)
    3 Minute Read
    • General ,
    • Executives ,
    • Blog
    • hiring
    A Guide to the Different Methods of Recruiting
    4 Minute Read
    • General ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • personality
    How to Work with Extroverts in the Workplace
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • hiring
    Top 10 Key Recruiting Metrics and How to Measure Them
    5 Minute Read
    • General ,
    • Executives ,
    • Blog
    • hiring
    What Is Candidate Job Fit?
    4 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Improve Employee Morale: How to Boost Team Morale
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • personality
    How to Work with Introverts in the Workplace
    6 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • Workplace ,
    • teams
    Team Communication: Effective Group Teamwork
    5 Minute Read
    • Managers ,
    • Blog
    • coaching and leadership
    Employee Retention Strategies: 10 Ideas That Work
    5 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • teams
    How to Improve Team Performance
    3 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    What is Employee Engagement? Top Engagement Strategies
    5 Minute Read
    • General ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring
    How to Reduce High Employee Turnover Rates
    6 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    Introvert vs Extrovert Traits and Characteristics
    5 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    How to Deal with Difficult Coworkers & Bad Employees
    5 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality
    How Environmental And Hereditary Factors Influence Personality
    4 Minute Read
    • General ,
    • Case Study
    • coaching and leadership ,
    • Outreach ,
    • discovery ,
    • prospecting
    Tom Ferry improves prospecting efforts and sales development
    5 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • crystal update
    Crystal Named 2021 Inc. 5000 List of Fastest-Growing  Companies
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    DISC Leadership & Management Styles
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    What is DISC Training: Activities for Each Personality
    4 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • personality
    5 Benefits of Understanding Personalities at Work
    4 Minute Read
    • General ,
    • Blog
    • hiring ,
    • personality
    Benefits of Pre-Employment Personality Testing
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    10 Employee Incentive Programs That Actually Work
    4 Minute Read
    • General ,
    • Managers ,
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    • Blog
    • coaching and leadership
    What is Employee Training and Development?
    3 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    What is Integrated DISC?
    3 Minute Read
    • General ,
    • Blog
    • hiring ,
    • personality
    Traits to Look for When Hiring a Customer Service Representative
    3 Minute Read
    • Reps ,
    • Blog
    • discovery ,
    • qualification
    Best Strategies for Discovery and Qualifying Leads
    4 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership
    10 Culture-Building Activities for Your Team
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • crystal update
    Crystal Introduces the HubSpot Integration
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Creating a Culture of Empathy
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    How to Reward Top Performers
    3 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring
    How to Design a Well-Rounded Team with DISC
    4 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring
    Creating Diverse Teams
    3 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    How to Coach Through Crisis
    3 Minute Read
    • General ,
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    • Executives ,
    • Blog
    • coaching and leadership
    Teach Employees About Their Strengths
    4 Minute Read
    • Managers ,
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    • Blog
    • coaching and leadership ,
    • hiring
    How to Plan Your Headcount Growth
    3 Minute Read
    • General ,
    • Executives ,
    • Blog
    • hiring
    How to Assess a Candidate for Any Job
    3 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring
    Traits to Look for When Hiring a Sales Rep
    3 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • hiring
    Personalize your Sourcing
    3 Minute Read
    • Managers ,
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    • Blog
    • coaching and leadership
    How to Build an Effective Remote Culture
    3 Minute Read
    • General ,
    • Managers ,
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    • Blog
    • coaching and leadership
    Enabling Employees for Growth and Career Progression
    3 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership
    Lead Effective 1-1s
    3 Minute Read
    • Managers ,
    • Blog
    • coaching and leadership ,
    • personality
    Quibi: Jeffrey Katzenberg and Meg Whitman
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    How Tim Cook’s Personality Changed Apple
    4 Minute Read
    • General ,
    • Blog
    • hiring ,
    • crystal update
    Introducing Jobs in Crystal
    5 Minute Read
    • General ,
    • Managers ,
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    • Blog
    • coaching and leadership ,
    • personality
    Stacy Brown-Philpot, CEO of TaskRabbit
    4 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Elon Musk: Architect (Dc)
    3 Minute Read
    • General ,
    • Blog
    • hiring ,
    • crystal update ,
    • discovery
    Communicating Effectively on Your Zoom Meetings
    3 Minute Read
    • General ,
    • Reps ,
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    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring ,
    • personality ,
    • crystal update
    Introducing Personality Playbooks in Crystal
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    Beginner’s Guide to the Enneagram
    6 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Ben Cohen and Jerry Greenfield
    Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Oprah Winfrey: Initiator (DI)
    4 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Analyzing Zoom's Leadership Team
    5 Minute Read
    • General ,
    • Blog
    • personality
    Disney’s New Direction: Comparing Bob Iger & Bob Chapek
    5 Minute Read
    • General ,
    • Blog
    • personality
    Kobe Bryant
    4 Minute Read
    • General ,
    • Blog
    • personality
    How Personality Affected Meghan Markle's Relationship with Press
    4 Minute Read
    • General ,
    • Blog
    • hiring ,
    • personality
    12 Best Personality Interview Questions for Employers to Ask
    8 Minute Read
    • General ,
    • Managers ,
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    • Blog
    • personality
    Presidential Debate Candidate Personality Analysis
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Analysis of Donald Trump's Letter
    6 Minute Read
    • General ,
    • Blog
    • personality
    Santa Claus: The Personality of a Legend
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    • General ,
    • Blog
    • crystal update
    Forbes Names Crystal Co-Founders in 30 Under 30
    2 Minute Read
    • General ,
    • Blog
    • personality
    How Personality Will Shape November's Debate
    6 Minute Read
    • General ,
    • Blog
    • personality
    The Personality Behind WeWork's Downfall
    5 Minute Read
    • General ,
    • Blog
    • personality ,
    • crystal update
    Announcing Debut Book: Predicting Personality
    3 Minute Read
    • General ,
    • Blog
    • personality
    Does Personality Change Over Time?
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    • General ,
    • Blog
    • personality
    Nature vs. Nurture
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    • General ,
    • Blog
    • personality ,
    • Outreach ,
    • discovery ,
    • prospecting
    How to Talk to Anyone: The Empathy Equation
    4 Minute Read
    • Reps ,
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    • Executives ,
    • Blog
    • personality
    16-Personalities vs. Enneagram
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    • General ,
    • Blog
    • personality
    DISC vs. 16-Personalities
    4 Minute Read
    • Blog
    • hiring ,
    • personality
    How Recruiters Use Personality
    3 Minute Read
    • General ,
    • Blog
    • hiring ,
    • personality ,
    • Outreach ,
    • prospecting
    How CEOs Use Personality
    4 Minute Read
    • General ,
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    • Managers ,
    • Executives ,
    • Blog
    • hiring
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    3 Minute Read
    • General ,
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    • Blog
    • coaching and leadership ,
    • personality
    How Managers Use Personality
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    • Managers ,
    • Blog
    • personality
    Enneagram vs. DISC
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    • General ,
    • Blog
    • personality
    Big Five vs. 16-Personalities
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    • General ,
    • Blog
    • personality
    Big Five vs. Enneagram
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    • General ,
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    Big Five vs. DISC
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    • General ,
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    Using Personality AI to Improve Your Emails
    8 Minute Read
    • General ,
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    • Blog
    • personality ,
    • Outreach ,
    • discovery
    Using Personality AI to Schedule Meetings
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    • Reps ,
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    • Blog
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    • qualification
    Adaptive Selling to Improve Your Calls and Meetings
    7 Minute Read
    • General ,
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    • Blog
    • coaching and leadership ,
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    How DISC Improves Your Leadership
    7 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Case Study
    • Outreach ,
    • discovery ,
    • closing ,
    • objections ,
    • negotiating ,
    • qualification
    Harris Consulting Group improves sales communication with personalization
    6 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • eBook
    • Outreach ,
    • discovery
    eBook: Using Personality Data to Schedule a Meeting
    10 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • personality ,
    • closing ,
    • negotiating
    Using Personality to Pitch Pricing
    6 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • coaching and leadership ,
    • personality ,
    • closing ,
    • objections ,
    • negotiating
    Using DISC to Resolve Conflict
    7 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    Using Personality to Improve Your Relationships
    7 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • crystal update
    Crystal Launches Slack Integration
    2 Minute Read
    • General ,
    • Blog
    • crystal update
    How Accurate Is Crystal?
    4 Minute Read
    • General ,
    • Blog
    • Outreach ,
    • discovery ,
    • prospecting
    Get a cheat sheet for every sales conversation
    4 Minute Read
    • Reps ,
    • Blog
    • coaching and leadership ,
    • teams
    Visualize Your Team's Strengths and Blind Spots
    3 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • closing
    How to Say "Thank You" to Each DISC Type
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Role Expectations
    4 Minute Read
    • General ,
    • Manager ,
    • eBook
    • discovery ,
    • closing ,
    • prospecting ,
    • objections ,
    • qualification
    eBook: Using Adaptive Selling to Build Trust
    10 Minute Read
    • Reps ,
    • Case Study
    • Outreach ,
    • discovery ,
    • prospecting
    1-800-BOARD-UP turns tough conversations into opportunities
    5 Minute Read
    • General ,
    • Managers ,
    • Blog
    • personality
    Personality Neuroscience Part 10: Personality Tools
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 9: The Neuroticism Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 8: The Agreeableness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 7: The Extraversion Trait
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 6: The Conscientiousness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 5: The Openness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 4: The Big Five
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 3: Goals & Methods
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 2: Personality Theory
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 1: Introduction
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Every leader has blind spots
    4 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • prospecting
    Crystal's 4 Relationship Principles
    7 Minute Read
    • General ,
    • Blog
    • Outreach ,
    • discovery
    Sales Psychology Part II: Make Great First Impressions
    6 Minute Read
    • General ,
    • Blog
    • Outreach
    Sales Psychology Part I: Tailoring Outreach Emails
    5 Minute Read
    • Managers ,
    • Blog
    • personality
    The Next Step in Personality Descriptors
    2 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • crystal update
    Crystal raises $5M to make personality profiles the new resume
    3 Minute Read
    • General ,
    • Blog
    • personality ,
    • discovery ,
    • prospecting
    Selling to Different DISC Personalities
    4 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • personality
    What is Personality AI?
    7 Minute Read
    • General ,
    • Blog
    • hiring ,
    • personality
    Using Personality to Improve Your Recruiting
    8 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Case Study
    • hiring
    Leaf Home Solutions streamlines talent acquisition
    5 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • ebook
    • Outreach ,
    • discovery ,
    • qualification
    eBook: Using Personality Data to Improve Your Emails
    10 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • ebook
    • Outreach ,
    • discovery ,
    • prospecting ,
    • objections
    eBook: Using Personality Data to Drive Sales Conversions
    10 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • eBook
    • Outreach ,
    • discovery ,
    • prospecting ,
    • qualification
    eBook: Using Personality Data to Improve Prospecting
    10 Minute Read
    • Reps ,
    • Webinar / Video
    • Outreach ,
    • prospecting
    WEBINAR: How to Email C-Level Executives
    30 Minute Read
    • Reps ,
    • Managers ,
    • Case Study
    • Outreach ,
    • discovery ,
    • prospecting
    HighRadius increases lead conversion by 31%
    5 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    Elevate Marketing
    case study

    Elevate forges impactful connections.

    Using personality intelligence, Elevate Marketing crafts personalized pitches and fosters stronger connections with clients and stakeholders. Watch our video to learn how.

    2 minutes
    2 minutes
    • Prospecting
    • Prospecting
    WATCH NOW
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    case study

    GoTeam boosts synergy, trust and productivity.

    Crystal’s personality insights have helped GoTeam take their hiring processes, sales efforts, and team collaboration to the next level. Watch our video to discover how.

    10 Minutes
    10 Minutes
    • Workplace
    • Teams
    • Sales
    • Workplace
    • Teams
    • Sales
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    Our panelists shared their expertise and personal experiences on the common frustrations and misunderstandings between introverts and extroverts. 
    60 Minutes
    60 Minutes
    • Personality
    • Coaching
    • Workplace
    • Personality
    • Coaching
    • Workplace
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    EBOOK

    Does Adaptive Selling Increase Sales Performance?

    This eBook aggregates key findings from multiple research studies, all of which point to adaptive selling improving overall sales performance.
    15 Minute Read
    15 Minute Read
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    • Prospecting
    • Outreach
    • Discovery
    • Objections
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    WEBINAR

    How to Elevate the Seller Experience Based on...

    Crystal and Allego show you how to drive top rep performance and create a better buying experience for your customers, using the power of personalization.
    50 minutes
    50 minutes
    • Prospecting
    • Coaching
    • Leadership
    • Prospecting
    • Coaching
    • Leadership
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    WEBINAR

    The Research Behind Adaptive Selling

    Watch our webinar as we discuss key findings from multiple research studies demonstrating how adaptive selling improves overall sales performance.

    50 Minutes
    50 Minutes
    • Prospecting
    • Outreach
    • Discovery
    • Objections
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    • Discovery
    • Objections
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    WEBINAR

    How to Email C-Level Executives

    Watch our webinar as we share tips for writing high-converting emails and why overly-used templates don't work when it comes to executive outreach.
    30 Minutes
    30 Minutes
    • Prospecting
    • Outreach
    • Prospecting
    • Outreach
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    Our free eBook shares the importance of understanding a prospect's personality and how adaptive selling techniques can be implemented into your everyday prospecting process.
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    Our free eBook shares how sales teams can use adaptive selling skills to form deeper relationships and build trust quicker with prospective buyers.
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    15 Minute Read
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    Win over prospects and close deals faster with personality AI
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    • Prospecting
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