In today's competitive market, new technologies and the rise of AI have created an overwhelming amount of noise in our inboxes. With robotic messages flooding prospects' inboxes, the crucial factor that can help close a sale and elicit a response is crafting genuinely personalized messaging.
Chat GPT is an excellent tool for quickly creating generalized sales copy. However, it does not consider a prospect's personality and their unique needs and preferences. When your messaging isn’t tailored to your recipient, it is bound to fall flat and become lost in the sea of spam.
Enter Crystal, the software that helps you "know your buyer before you sell." By understanding your buyer and communicating in a way that resonates with them, sellers can rise above the noise, get out of the numbers game, and focus on quality over quantity.
In this article, we’ll show you how you can leverage Crystal's personality insights and AI-generated copy from Chat GPT to craft persuasive, highly personalized sales emails for every buyer within a matter of seconds.
Crystal’s personality data platform
With the help of Crystal's personality data platform, sales teams can elevate their emotional intelligence and communication skills to facilitate more impactful conversations with their buyers.
Sales reps are able to unlock a wealth of information about an individual, including personality traits, preferred communication style, motivators, and unique needs. Sellers can then use this information to tailor their messaging in ways that resonates with each unique individual.
As a result, sales reps can foster genuine connections with prospects by integrating empathy into the sales process, which leads to amplified sales, improved customer satisfaction, and reduced churn.
Using Crystal & Chat GPT together
With the power of Chat GPT + Crystal combined, it is easy to create hyper-personalized sales emails ready to send to prospects.
For those who prefer to skim, here are the summarized steps. The detailed steps are outlined below.
Begin by opening two browser tabs and logging in to both Crystal and Open AI (Chat GPT).
In the Crystal dashboard, search for your target prospect's profile.
Navigate to the 'Email' section and click on 'Writing Style' ("How to write an email to [Name]").
Head over to Chat GPT and type which type of sales email you're looking for in the prompt. Then, provide Chat GPT with the Crystal-generated personality insights by copy/pasting it from Crystal's 'Writing Style' section.
Then, copy the text generated by Chat GPT and paste it into Crystal's Writing Assistant. Use Crystal's recommendations to do a "personality check" (note: you can either write the message directly in the web version of Gmail or Outlook using the Chrome extension or by copying/pasting the Writing Assistant text into your email platform).
Conduct a final review of the email and send your personalized message to your prospect.
1. Log in to Crystal and Open AI
To access Crystal, head over to our website and Login (or Register for a free account if you are new to Crystal).
To access Chat GPT, navigate to Open AI and Login.
2. Look up your prospect’s profile on Crystal’s platform.
On the top navigation bar, click "People," then find the person's profile you would like to view. Next, click their name to view their unique personality profile.
For example, we’ll take a look at the personality profile of Crystal’s VP of Marketing, Brandon Kim.
According to Crystal’s personality assessment of Brandon, his DISC type is Cs, also known as the Editor. This personality type tends to prefer a communication style that is precise, logical, and to the point. Therefore, in a sales email, provide clear and specific information, without excessive detail or fluff.
3. In Crystal, navigate to the Email section and click on Writing Style.
Using Brandon as an example, we can extract valuable insights from the Emails section, which emphasize the need for descriptive and accurate language without overly casual language. By incorporating these insights, we can refine the prompts and commands we give Chat GPT, leading to more precise and personalized outputs.
4. Navigate to Chat GPT and leverage Crystal data to get specific with your commands
Next, instruct Chat GPT to generate your sales email while integrating the personality information obtained from Crystal. To achieve the best personalized emails, ensure to incorporate specific details from Crystal when instructing or prompting Chat GPT —the more specific and detailed the input, the better the output.
Let's say you want to draft an email to Drew for booking a product demo. In that situation, you could command Chat GPT by stating, "Write a sales email to request to book a product demo with Brandon. Use descriptive language and proper grammar. A thoughtful approach that includes relevant facts is recommended, while avoiding overly casual language. No longer than four sentences."
Here’s Chat GPT’s output:
This email is decent, but the message is still a little too general and not tailored enough to Brandon's Cs personality type. To achieve this level of personalization, we'll use Crystal's Writing Assistant.
5. Personality-check your email using the Crystal Writing Assistant
Copy the text generated by Chat GPT and paste it into Crystal's Writing Assistant. From there, quickly personalize the message to cater to Drew's specific preferences by hovering over the highlighted areas. With every accepted suggestion, you can create a message that truly resonates with your prospect.
Note: You can write your message directly in the web version of Gmail or Outlook using the Chrome extension or copy and paste the final Writing Assistant text into your email platform.
6. Do a final review and send to your recipient
This email is much better! Now that you've followed the above steps, take a moment to give your email a final once-over before sending it to your prospect! if you ever doubt whether your email is up to par, just check out Crystal's personality check located in the right corner for some extra reassurance before hitting that send button.
By combining the dynamic duo of Crystal and Chat GPT you can create sales emails that pack a hyper-personalized punch! With Crystal's personality insights and Chat GPT's AI-generated content, you can tailor your messages to the unique needs of each potential buyer in just five minutes.
Say goodbye to generic emails that end up in the spam folder and hello to engaging conversations that lead to increased sales and customer satisfaction.
Want to learn how to take your sales pitches to the next level? Download our free cheat sheet now and discover how to craft the perfect sales pitch for any personality!