Over the past five years, Crystal, the app that tells you anyone’s personality, has brought to market technologies built for sales, teams, and hiring built on the foundation of our personality AI. Today we’re excited to introduce a new concept, which we call Integrated DISC, built upon our learnings from the last five years and a system to help companies leverage personality insights and the DISC framework in every way that they work.
Using the DISC framework, our personality AI predicts behavioral patterns and personality traits. As one of the most trusted and researched professional frameworks, DISC categorizes people based on four characteristics--D (dominance), I (influence), S (steadiness), and C (conscientiousness). Through these categorizations, users receive valuable and actionable insights for various communication and business scenarios.
Using the DISC framework in your company’s hiring, training, and sales processes will ultimately help your company flourish. There are three proven steps to integrate DISC into your processes successfully:
Practice and understand the fundamentals of DISC and how to apply it throughout leadership, sales, and hiring functions.
Crystal offers four training paths for the different DISC integration paths to ensure that your team can take full advantage of DISC and use the framework to its full potential.
Fluency: This path offers basic training in all things DISC to help your team understand the fundamentals of DISC, when to use DISC, and how to use DISC.
Leadership: This path trains professionals in leadership positions on their leadership style, team dynamics, and one-on-one relationships with their employees.
Hiring: This path covers recruiting, evaluation, and onboarding and is best suited for HR or talent acquisition and development teams. It will help professionals understand job fit, lead compelling interviews, and accelerate employee onboarding.
Sales: This path helps sales teams drive deals forward and motivate buyers by training them on The 4 Selling Styles, Discovery through Demo stages, and Closing.
Comprehensive DISC profiles that highlight everyone’s working habits, strengths, blind spots, and more.
Through Personality AI and assessments, Crystal offers deep insights into anyone’s personality profiles. Crystal profiles include communication styles, strengths, blind spots, motivators, stressors, and much more. Having access to this information will help your team understand how to communicate, resolve conflict, and work well with each other and their customers.
A suite of software tools built for teams, sales, and hiring to help you put DISC into daily practice.