Introducing George Donovan as Chief Operating Officer

We are excited to announce that George Donovan has joined Crystal as our new Chief Operating Officer. With over 25 years of experience in sales and marketing, customer success, operations, and executive management, George brings a wealth of knowledge and expertise to our team.

At Crystal, our mission is to help businesses deeply understand their prospects and customers before they ever sell to them, with the core principle of "First, know your buyer." We have been committed to embedding empathy into the sales process and helping companies escape the volume-driven "numbers game" with a more effective, sustainable human-driven approach to selling. 

With George Donovan on board, we are excited to continue our mission and help businesses achieve their sales goals through empathetic and effective selling!

About George Donovan

George's track record as an operational leader speaks for itself. With a passion for sales enablement and a deep appreciation for tools and systems that empower people, George has consistently achieved exceptional results throughout his career. His proven leadership in implementing and enhancing Go-To-Market processes has made him a recognized figure in the industry.

Before joining Crystal, George served as the Chief Revenue Officer at Allego, where he was instrumental in achieving the company's customer acquisition and sales goals. Prior to that, he held the role of Chief Sales Officer at Compete, overseeing its rapid growth from $30 million to $110 million. George's extensive experience also includes being the principal owner of a Sandler Training franchise in Marlborough, MA.

George holds a Bachelor of Arts in Psychology from Saint Anselm College, which has provided him with valuable insights into human behavior and effective communication. His combination of strategic thinking, operational expertise, and passion for human-driven sales make him the perfect fit for Crystal's mission.