Personality-Based
Email Templates

Dominant types (D-Types)
When emailing D-types, be sure to have a clear, concise subject and body. D-types prefer more formal, but brief emails in which they are called to an immediate action. Be careful not to include a surplus of detail or open-ended questions.

Influential types (I-Types)
I-types are enthusiastic and energetic, preferring interesting visual aids over lengthy, informational blurbs. When emailing I-types, maintain an enthusiastic, casual, optimistic tone. Avoid being too serious and don’t focus too much on facts and figures.

Steady types (S-Types)
S-types love to build personal connections; do this by discussing shared interests. It’s important not to skip pleasantries with S-types. Be consistent in using a kind, encouraging tone and try not to be forceful or overly direct.

Conscientious types (C-Types)
C-types dislike unnecessary pleasantries; they value specific, concrete information, instead. Take the time to understand their reasoning for decisions by asking them questions, but do not skip over important information or involve emotion.

D-TYPE: Focus on an enticing, straight to the point message.

I-TYPE: Enthusiastic I-types need to be drawn in by a quick message about creative, new ideas.

S-TYPE: Warm, S-types usually prefer something more subtle and friendly.

C-TYPE: Information-seeking C-types are likely to crave an interesting fact, as long as it is later supported with data.

D-TYPE: Focus on an enticing, straight to the point message.

I-TYPE: Enthusiastic I-types need to be drawn in by a quick message about creative, new ideas.

S-TYPE: Warm, S-types usually prefer something more subtle and friendly.

C-TYPE: Information-seeking C-types are likely to crave an interesting fact, as long as it is later supported with data.

D-TYPE: Focus on an enticing, straight to the point message.

I-TYPE: Enthusiastic I-types need to be drawn in by a quick message about creative, new ideas.

S-TYPE: Warm, S-types usually prefer something more subtle and friendly.

C-TYPE: Information-seeking C-types are likely to crave an interesting fact, as long as it is later supported with data.

D-TYPE: Focus on an enticing, straight to the point message.

I-TYPE: Enthusiastic I-types need to be drawn in by a quick message about creative, new ideas.

S-TYPE: Warm, S-types usually prefer something more subtle and friendly.

C-TYPE: Information-seeking C-types are likely to crave an interesting fact, as long as it is later supported with data.