DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
B2B Cold Email Templates
Get cold outreach email templates that are optimized toward different personality types.
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- B2B Cold Email Templates
Concise and Formal
Subject: Increasing [key metric]?
As the [prospect’s job title], I know you are likely trying to [prospect’s specific goal]. We can help you do it faster.
At [your company name], we work with businesses in the [prospect company's] space to achieve three main goals:
- [Goal #1]
- [Goal #2]
- [Goal #3]
Are you available Tuesday or Thursday to discuss?
- [Your Name]
categories
- Sales
- Cold outreach
Style
- Concise
- Formal
Personality type
- Dominant-type
Casual and Concise
Subject: Help with [goal]?
I checked out your website - very cool product!
As the [prospect’s job title], I’m sure you’re trying to [prospect’s specific goal]. If that’s true, I’d love to explain how [your company] can help you achieve [X metric].
If you haven't heard of [your company name], we help businesses in the [prospect company's] space with three main things:
- [Goal #1]
- [Goal #2]
- [Goal #3]
Are you free later today or tomorrow for a quick call to see if [your company name] can help [prospect company's]?
Thanks,
- [Your Name]
categories
- Sales
- Cold outreach
Style
- Casual
- Concise
Personality type
- Influential-type
Detailed and Casual
Subject: Struggling with [problem]? Help is on the way
[your name] here - I’m your main point of contact from [your company].
Based on what I can understand from my search, I can safely assume that you are trying to [X specific goal]. Most [prospect’s job title] in your position are.
We support [prospect’s industry] with a well-proven solution for [prospect’s problem]. I’m reaching out because I believe we can help in this area.
We focus on achieving three main goals:
- [Goal #1]
- [Goal #2]
- [Goal #3]
Are you open to a conversation about this over the next few days?
Best regards,
- [Your Name]
categories
- Sales
- Cold outreach
Style
- Detailed
- Casual
Personality type
- Steady-type
Formal and Detailed
Subject: Help with [goal]
Based on my research, your company appears to be in the stage where [X specific goal] becomes a major objective.
If that’s the case, [your company name] can accelerate your progress and drive up [key metric] in the process. We support businesses in [prospect company's] space with three main goals:
- [Goal #1]
- [Goal #2]
- [Goal #3]
Our [product] has been extensively tested and produces measurable results within [time to ROI].
Are you available Tuesday or Thursday for a preliminary discussion?
Thank you,
- [Your Name]
categories
- Sales
- Cold outreach
Style
- Formal
- Detailed
Personality type
- Concientious-type
Categorizing email recipients into 4 personality types
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