DISC is a well-validated personality framework that’s based on a four-factor model, meaning that it classifies people into four different categories based on their behavioral patterns: Dominance, Influence, Steadiness, and Conscientiousness. It resembles other four-factor models that have been around for over 2,000 years.
Cold Email Templates for Sales
Get cold sales email templates that are optimized toward different personality types.
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- sales Cold outreach >
- Cold Email Templates for Sales
Concise and Formal
Subject: How [Company] will fit into your strategy
I’ll keep this quick as I understand you might be busy.
Our company specializes in [product/service category] and has over [xx metric] to date.
Companies like [Company 1], [Company 2], and [Company 3] have been using [Your Company Name] for years now and they continue to re-enroll.
Using our [product/service], we can guarantee three things:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
[Add your unique selling proposition here].
I only need 10 minutes of your time to explain all of this to you.
Are you interested in scheduling a quick call to learn more?
- [Your Name]
categories
- Sales
- Cold outreach
Style
-
Concise
-
Formal
Personality type
- Dominant-type
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Casual and Concise
Subject: Let’s setup time to talk!
I’ll keep this quick as I understand you might be busy.
Our company specializes in [product/service category] and has over [xx metric] to date.
Companies like [Company 1], [Company 2], and [Company 3] have been using [Your Company Name] for years now and they continue to re-enroll.
Using our [product/service], we can guarantee three things:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
[Add your unique selling proposition here].
How would you feel about a 10-minute call to explain all of this?
Thanks and I look forward to speaking with you soon.
- [Your Name]
categories
- Sales
- Cold outreach
Style
-
Casual
-
Concise
Personality type
- Influential-type

Detailed and Casual
Subject: Something to consider
I hope you’re doing well.
My name is [Your Name], and I’m a [Job Title] at [XYZ]. I’ll keep this quick as I understand you might be busy.
Our company specializes in [product/service category] and has over [xx metric] to date.
Companies like [Company 1], [Company 2], and [Company 3] have been using [Your Company Name] for years now and they continue to re-enroll.
Using our [product/service], we can guarantee three things:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
[Add your unique selling proposition here].
I only need 10 minutes of your time and you can ask me anything along the way.
Would you be open to a quick chat?
Sincerely,
- [Your Name]
categories
- Sales
- Cold outreach
Style
-
Detailed
-
Casual
Personality type
- Steady-type
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Formal and Detailed
Subject: Meeting next week to discuss [product/service category]
My name is [Your Name], and I’m a [Job Title] at [XYZ].
Our company specializes in [product/service category] and has over [xx metric] to date.
Companies like [Company 1], [Company 2], and [Company 3] have been using [Your Company Name] for years now and they continue to re-enroll.
Our customers tell us their main points of value with using [your product/service] are:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
[Add your unique selling proposition here].
Would you be open for a 10-minute call to explain all of this to you?
I’m curious to know what you think.
Best,
- [Your Name]
categories
- Sales
- Cold outreach
Style
-
Formal
-
Detailed
Personality type
- Concientious-type

Categorizing email recipients into 4 personality types
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