INSIGHTS FROM 380+ BUYER-FACING PROFESSIONALS

Download the Know Your Buyer Report

Explore how leveraging personality intelligence empowers buyer-facing teams to achieve remarkable results.
GET YOUR FREE COPY
  • Prospecting
  • Outreach
  • Negotiations
  • Closing
  • REPORT DOWNLOAD
  • Filter
    search icon
    Filter Content
    clearclear filter
    arrow
    • Blog
    • hiring ,
    • crystal update
    Introducing Jobs in Crystal
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • hiring ,
    • crystal update ,
    • discovery
    Communicating Effectively on Your Zoom Meetings
    3 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • coaching and leadership ,
    • hiring ,
    • personality ,
    • crystal update
    Introducing Personality Playbooks in Crystal
    5 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    Beginner’s Guide to the Enneagram
    6 Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Ben Cohen and Jerry Greenfield
    Minute Read
    • General ,
    • Blog
    • coaching and leadership ,
    • personality
    Analyzing Zoom's Leadership Team
    5 Minute Read
    • General ,
    • Blog
    • personality
    Kobe Bryant
    4 Minute Read
    • General ,
    • Blog
    • personality
    Presidential Debate Candidate Personality Analysis
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Analysis of Donald Trump's Letter
    6 Minute Read
    • General ,
    • Blog
    • personality
    Does Personality Change Over Time?
    2 Minute Read
    • General ,
    • Blog
    • personality
    Nature vs. Nurture
    3 Minute Read
    • General ,
    • Blog
    • personality
    16-Personalities vs. Enneagram
    3 Minute Read
    • General ,
    • Blog
    • personality
    DISC vs. 16-Personalities
    4 Minute Read
    • Blog
    • hiring ,
    • personality ,
    • Outreach ,
    • prospecting
    How CEOs Use Personality
    4 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • personality
    Enneagram vs. DISC
    4 Minute Read
    • General ,
    • Blog
    • personality
    Big Five vs. 16-Personalities
    4 Minute Read
    • General ,
    • Blog
    • personality
    Big Five vs. Enneagram
    4 Minute Read
    • General ,
    • Blog
    • personality
    Big Five vs. DISC
    4 Minute Read
    • General ,
    • Blog
    • personality ,
    • Outreach
    Using Personality AI to Improve Your Emails
    8 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • Blog
    • personality
    Using Personality to Improve Your Relationships
    7 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • Outreach ,
    • discovery ,
    • prospecting
    Get a cheat sheet for every sales conversation
    4 Minute Read
    • Reps ,
    • Blog
    • coaching and leadership ,
    • teams
    Visualize Your Team's Strengths and Blind Spots
    3 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • closing
    How to Say "Thank You" to Each DISC Type
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Role Expectations
    4 Minute Read
    • General ,
    • Manager ,
    • Blog
    • personality
    Personality Neuroscience Part 10: Personality Tools
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 9: The Neuroticism Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 8: The Agreeableness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 7: The Extraversion Trait
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 6: The Conscientiousness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 5: The Openness Trait
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 4: The Big Five
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 3: Goals & Methods
    5 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 2: Personality Theory
    3 Minute Read
    • General ,
    • Blog
    • personality
    Personality Neuroscience Part 1: Introduction
    3 Minute Read
    • General ,
    • Blog
    • coaching and leadership
    Every leader has blind spots
    4 Minute Read
    • Managers ,
    • Executives ,
    • Blog
    • personality ,
    • prospecting
    Crystal's 4 Relationship Principles
    7 Minute Read
    • General ,
    • Blog
    • Outreach ,
    • discovery
    Sales Psychology Part II: Make Great First Impressions
    6 Minute Read
    • General ,
    • Blog
    • Outreach
    Sales Psychology Part I: Tailoring Outreach Emails
    5 Minute Read
    • Managers ,
    • Blog
    • personality
    The Next Step in Personality Descriptors
    2 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • crystal update
    Crystal raises $5M to make personality profiles the new resume
    3 Minute Read
    • General ,
    • Blog
    • personality ,
    • discovery ,
    • prospecting
    Selling to Different DISC Personalities
    4 Minute Read
    • Reps ,
    • Managers ,
    • Blog
    • hiring ,
    • personality
    Using Personality to Improve Your Recruiting
    8 Minute Read
    • General ,
    • Managers ,
    • Executives ,
    Elevate Marketing
    case study

    Elevate forges impactful connections.

    Using personality intelligence, Elevate Marketing crafts personalized pitches and fosters stronger connections with clients and stakeholders. Watch our video to learn how.

    2 minutes
    2 minutes
    • Prospecting
    • Prospecting
    WATCH NOW
    Blog Header 2 (1)-1
    case study

    GoTeam boosts synergy, trust and productivity.

    Crystal’s personality insights have helped GoTeam take their hiring processes, sales efforts, and team collaboration to the next level. Watch our video to discover how.

    10 Minutes
    10 Minutes
    • Workplace
    • Teams
    • Sales
    • Workplace
    • Teams
    • Sales
    WATCH NOW
    Frame 15740
    fireside chat

    The Art of Communication: Introverts & Extroverts

    Our panelists shared their expertise and personal experiences on the common frustrations and misunderstandings between introverts and extroverts. 
    60 Minutes
    60 Minutes
    • Personality
    • Coaching
    • Workplace
    • Personality
    • Coaching
    • Workplace
    WATCH NOW
    Social post (IGTwitter) (4)
    EBOOK

    Does Adaptive Selling Increase Sales Performance?

    This eBook aggregates key findings from multiple research studies, all of which point to adaptive selling improving overall sales performance.
    15 Minute Read
    15 Minute Read
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    Download Now
    How to Elevate the Seller Experience Based on Unique Personalities
    WEBINAR

    How to Elevate the Seller Experience Based on...

    Crystal and Allego show you how to drive top rep performance and create a better buying experience for your customers, using the power of personalization.
    50 minutes
    50 minutes
    • Prospecting
    • Coaching
    • Leadership
    • Prospecting
    • Coaching
    • Leadership
    Watch now
    research behind adaptive selling recording
    WEBINAR

    The Research Behind Adaptive Selling

    Watch our webinar as we discuss key findings from multiple research studies demonstrating how adaptive selling improves overall sales performance.

    50 Minutes
    50 Minutes
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    WATCH NOW
    how to email c-level executives long card
    WEBINAR

    How to Email C-Level Executives

    Watch our webinar as we share tips for writing high-converting emails and why overly-used templates don't work when it comes to executive outreach.
    30 Minutes
    30 Minutes
    • Prospecting
    • Outreach
    • Prospecting
    • Outreach
    Watch Now
    AS-to-improve-prospecting---blog-long-card
    EBOOK

    Using Adaptive Selling to Improve Prospecting

    Our free eBook shares the importance of understanding a prospect's personality and how adaptive selling techniques can be implemented into your everyday prospecting process.
    15 Minute Read
    15 Minute Read
    1415954_BlogGraphicEbook3_340x340_3_071922
    EBOOK

    Using Adaptive Selling to Build Trust

    Our free eBook shares how sales teams can use adaptive selling skills to form deeper relationships and build trust quicker with prospective buyers.
    15 Minute Read
    15 Minute Read
    ebook

    Improving Your Sales

    Win over prospects and close deals faster with personality AI
    15 Minute Read
    15 Minute Read
    • Prospecting
    • Prospecting
    • Prospecting
    • Prospecting
    Download