INSIGHTS FROM 380+ BUYER-FACING PROFESSIONALS

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Explore how leveraging personality intelligence empowers buyer-facing teams to achieve remarkable results.
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  • Prospecting
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    • blog
    • pre meeting ,
    • Meeting Preparation
    Pre-Meeting Strategy for GTM Teams: A Deep-Dive Into Contact Intelligence
    10 Minute Read
    • featured ,
    • Customer success
    KnowledgeNet.ai Differentiates Their AI Solution using Personality Data from Crystal's API
    Minute Read
    • case study
    • sales ,
    • featured
    How Ash Brokerage Accelerates Client Relationships with Personality Data
    10 Minute Read
    • blog
    • pre meeting
    Pre-Meeting Strategy for GTM Teams: How to Be the Most Prepared in Every Room
    10 Minute Read
    • General ,
    • Leaders ,
    • blog
    • sales ,
    • teams ,
    • introduction
    4 Tips to Make Your Virtual Meetings More Productive
    10 Minute Read
    • blog
    • featured
    Communicate with Emotional Intelligence at Every Online Meeting
    10 Minute Read
    • blog
    • sales ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Webinar
    How to Improve Sales Effectiveness with Our 4-Part Checklist
    10 Minute Read
    • Reps ,
    • blog
    • featured
    Committed to Security: Crystal Raises the Bar on Privacy & Security with SOC-2...
    5 Minute Read
    • blog
    • personality
    Personality Breakdown: CEO/Co-Founder
    10 Minute Read
    • blog
    • sales ,
    • Sales Methodologies ,
    • closing ,
    • objections ,
    • negotiating
    How to Elevate Your Solution Selling Strategy with Personality Data
    10 Minute Read
    • blog
    • personality
    Best Big Five Test: 2023
    10 Minute Read
    • blog
    • personality
    Best Myers Briggs Test (MBTI): 2023
    10 Minute Read
    • guide
    How to Write Your Crystal Feedback on G2
    5 Minute Read
    • blog
    • personality
    Best DISC Personality Test: 2024
    10 Minute Read
    • blog
    • coaching and leadership ,
    • disc ,
    • personality ,
    • Workplace
    Personality Breakdown: Sales Leaders
    10 Minute Read
    • blog
    • personality
    Best Enneagram Test: 2023
    10 Minute Read
    • case study
    • featured ,
    • hiring
    How Window World of North Atlanta Reduced Employee Turnover and Transformed Company...
    10 Minute Read
    • webinar/video
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Recorded Webinar: Mastering Cross-Cultural Sales Negotiations Insights from the 5 Largest...
    50 Minute Read
    • General ,
    • Reps ,
    • Managers ,
    • blog
    • sales ,
    • personality ,
    • Outreach ,
    • closing ,
    • Sales pitch
    Selling to International Customers: Top 10 Tips for Cross-Cultural Selling
    10 Minute Read
    • General ,
    • Reps ,
    • BDRs ,
    • case study
    • featured ,
    • personality
    How Allego Used Personality Intelligence to Unlock Sales Success
    10 Minute Read
    • Case Study
    • sales ,
    • featured ,
    • personality
    How Elevate Marketing Uses Personality Intelligence to Better Connect with Decision-Makers
    6 Minute Read
    • General ,
    • Executives ,
    • BLOG
    • Outreach ,
    • closing ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Mastering Cross-Cultural Sales: Tips for Top Business Regions
    15 Minute Read
    • blog
    • coaching and leadership ,
    • disc ,
    • personality
    How to Motivate Your Sales Team During End-of-Quarter and Mid-Year Reviews
    10 Minute Read
    • Leaders ,
    • BLOG
    • coaching and leadership ,
    • personality ,
    • Workplace ,
    • teams
    The Power of Personality in Motivating Your Sales Team at the EOQ
    10 Minute Read
    • Managers ,
    • Executives ,
    • Webinar/Video
    • Webinar
    Recorded Webinar: Navigating the Evolving Landscape of HR and Recruiting: Expert Insights...
    45 Minute Read
    • Leaders ,
    • Human Resources ,
    • Recruitment ,
    • BLOG
    • Outreach ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • Cold outreach ,
    • Sales pitch
    Selling to Introverts: A Comprehensive Guide for Extroverted Sales Teams
    15 Minute Read
    • General ,
    • Reps ,
    • crystal update
    Introducing George Donovan as Chief Operating Officer
    Minute Read
    • blog
    • Outreach ,
    • closing ,
    • negotiating ,
    • introduction
    The Power of Listening: How to Sell to Introverted Buyers
    15 Minute Read
    • General ,
    • Reps ,
    • BLOG
    • coaching and leadership ,
    • Outreach ,
    • prospecting ,
    • Sales pitch
    How Sales Teams Can Move Deals Forward in a Risk-Averse Market
    10 Minute Read
    • General ,
    • Leaders ,
    • Reps ,
    • WEBINAR
    • Webinar
    Recorded Webinar: How to Overcome Buyer Hesitation in a Risk-Averse Market
    45 Minute Read
    • General ,
    • Leaders ,
    • Reps ,
    • BLOG
    • sales ,
    • Outreach ,
    • Cold outreach ,
    • introduction
    How to Use ChatGPT with Crystal for Hyper-Personalized Sales Emails
    10 Minute Read
    • blog
    • Outreach ,
    • prospecting ,
    • objections ,
    • negotiating ,
    • qualification
    Navigating a Risk-Averse Market: Strategies for Sales Leaders
    10 Minute Read
    • Leaders ,
    • webinar
    • sales ,
    • personality ,
    • Workplace ,
    • teams
    Recorded Fireside Chat: The Art of Communication Between Introverts and Extroverts
    60 Minute Read
    • Case Study
    • Customer success
    GoTeam sees increases in synergy, trust and productivity with Crystal
    6 Minute Read
    • General ,
    • Executives ,
    • Blog
    • discovery ,
    • prospecting ,
    • qualification
    Elevate An Account-Based Selling Strategy With Crystal
    5 Minute Read
    • Reps ,
    • Managers ,
    • Executives ,
    • Blog
    • sales ,
    • prospecting ,
    • objections ,
    • Marketing ,
    • Sales pitch
    Getting Started with the Crystal Writing Assistant: A Step-by-Step Guide
    10 Minute Read
    • product update
    • crystal update
    February 2023: Product Update Roundup
    10 Minute Read
    • UPDATE
    • crystal update
    Crystal names AA-ISP Founder Bob Perkins as Chief Strategy Officer
    5 Minute Read
    • Blog
    • sales ,
    • Outreach ,
    • Cold outreach ,
    • Sales pitch
    Personality Data: The Key to Successful Cold Outreach on LinkedIn
    15 Minute Read
    • General ,
    • Sales Reps ,
    • webinar
    • coaching and leadership ,
    • disc ,
    • Sales Methodologies ,
    • teams
    Recorded Webinar: How to Elevate the Seller Experience Based on Unique Personalities
    50 Minute Read
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    How to Structure a Cold Sales Pitch Email for Different Personalities
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    Personalizing Your B2B Sales Pitch by Industry (With 6 Different Examples)
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • personality ,
    • Outreach ,
    • closing ,
    • prospecting ,
    • Sales pitch
    4 Sales Pitch Examples for Different Personality Types + PDF Download
    15 Minute Read
    • General ,
    • Managers ,
    • Reps ,
    • Blog
    • hiring ,
    • personality
    How Recruiters Use Personality
    3 Minute Read
    • General ,
    Elevate Marketing
    case study

    Elevate forges impactful connections.

    Using personality intelligence, Elevate Marketing crafts personalized pitches and fosters stronger connections with clients and stakeholders. Watch our video to learn how.

    2 minutes
    2 minutes
    • Prospecting
    • Prospecting
    WATCH NOW
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    case study

    GoTeam boosts synergy, trust and productivity.

    Crystal’s personality insights have helped GoTeam take their hiring processes, sales efforts, and team collaboration to the next level. Watch our video to discover how.

    10 Minutes
    10 Minutes
    • Workplace
    • Teams
    • Sales
    • Workplace
    • Teams
    • Sales
    WATCH NOW
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    fireside chat

    The Art of Communication: Introverts & Extroverts

    Our panelists shared their expertise and personal experiences on the common frustrations and misunderstandings between introverts and extroverts. 
    60 Minutes
    60 Minutes
    • Personality
    • Coaching
    • Workplace
    • Personality
    • Coaching
    • Workplace
    WATCH NOW
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    EBOOK

    Does Adaptive Selling Increase Sales Performance?

    This eBook aggregates key findings from multiple research studies, all of which point to adaptive selling improving overall sales performance.
    15 Minute Read
    15 Minute Read
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    Download Now
    How to Elevate the Seller Experience Based on Unique Personalities
    WEBINAR

    How to Elevate the Seller Experience Based on...

    Crystal and Allego show you how to drive top rep performance and create a better buying experience for your customers, using the power of personalization.
    50 minutes
    50 minutes
    • Prospecting
    • Coaching
    • Leadership
    • Prospecting
    • Coaching
    • Leadership
    Watch now
    research behind adaptive selling recording
    WEBINAR

    The Research Behind Adaptive Selling

    Watch our webinar as we discuss key findings from multiple research studies demonstrating how adaptive selling improves overall sales performance.

    50 Minutes
    50 Minutes
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    • Prospecting
    • Outreach
    • Discovery
    • Objections
    WATCH NOW
    how to email c-level executives long card
    WEBINAR

    How to Email C-Level Executives

    Watch our webinar as we share tips for writing high-converting emails and why overly-used templates don't work when it comes to executive outreach.
    30 Minutes
    30 Minutes
    • Prospecting
    • Outreach
    • Prospecting
    • Outreach
    Watch Now
    AS-to-improve-prospecting---blog-long-card
    EBOOK

    Using Adaptive Selling to Improve Prospecting

    Our free eBook shares the importance of understanding a prospect's personality and how adaptive selling techniques can be implemented into your everyday prospecting process.
    15 Minute Read
    15 Minute Read
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    EBOOK

    Using Adaptive Selling to Build Trust

    Our free eBook shares how sales teams can use adaptive selling skills to form deeper relationships and build trust quicker with prospective buyers.
    15 Minute Read
    15 Minute Read
    ebook

    Improving Your Sales

    Win over prospects and close deals faster with personality AI
    15 Minute Read
    15 Minute Read
    • Prospecting
    • Prospecting
    • Prospecting
    • Prospecting
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