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Using Personality Data to Drive Sales Conversions

Understand different buyer personalities and how they prefer to communicate to drive conversion across every sales stage.

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Who is this for?

  1. Business Development Representatives

  2. Sales Representatives

  3. Sales Managers

What will you learn?

This eBook shares how to use a prospect's personality to adapt your communication style for any stage of the buying process. Learn how different personalities prefer to interact so you can improve how you build rapport and strengthen relationships with your prospects.


Topics covered:


Green check (1)     Understanding different personalities

Green check (1)     How salespeople can use personality to drive conversion at every sales stage:

    • Making a good impression
    • Improving a pitch
    • Presenting pricing
    • Handling objections

Green check (1)     Using playbooks to understand prospects

Green check (1)     How personality insights help sales teams sell with certainty

What is Crystal?

Crystal is the software platform for implementing, reinforcing, and scaling adaptive sales practices. We enable sales teams by predicting any prospect's personality using the well-validated personality framework, DISC. Once a prospect's personality is determined, our platform shares unique tips for how to best communicate with the many personalities a prospect can take.