In order to stand out from the masses, your cold emails needs to be personal.
But how do you personalize an email to someone you’ve never met? Crystal’s Writing Assistant can help with that. Read on to learn the benefits of understanding the personality type of your recipient, and how Crystal’s Writing Assistant can ensure you nail every B2B email.
Level-up your sales emails with AI-powered emails
With a personality data platform like Crystal, you can easily (and effectively) write emails tailored to the personality type of any individual recipient — even if you’ve never met them.
The Crystal Writing Assistant automatically checks the words, phrases, style, and tone of sales emails in real time within browser-based versions of Gmail or Outlook. As you compose emails, Crystal’s Writing Assistant:
- Reviews messages in real-time.
- Provides suggestions for tailoring the message toward you recipient's unique communication style.
- Prevents you from using phrases that are likely to turn off the email recipient.
To classify personalities into four distinct categories, Crystal uses a proven and tested framework called DISC: D (Dominance), I (Influence), S (Steadiness), and C (Conscientiousness). By identifying someone’s personality type, you can use that information to improve how you communicate with them.
Here’s a quick breakdown of each DISC type and how to effectively communicate with them:
D Personality Types: Competitive, Adventurous, Decisive
- Communicate clearly and succinctly — use language that is concise and confident, and avoid small talk.
I Personality Types: Inclusive, Creative, Outgoing
- Communicate in a casual, expressive way — engage in some small talk before diving into your pitch.
S Personality Types: Patient, Reassuring, Methodical
- Communicate in a friendly and genuine way — avoid language that is overly pushy or "salesy".
C Personality Types: Analytical, Structured, Purposeful
- Communicate in a business-like, fact-based way — use language that is quick and to the point, and avoid asking irrelevant personal questions.
How to use Crystal's Writing Assistant to craft cold emails
Ready to start personalizing your emails with Crystal? Here’s a step-by-step guide to install and use Crystal’s Writing Assistant.
Before you can begin to use Crystal’s Writing Assistant, you have to download Crystal to your Chrome web browser. If you haven't installed our chrome extension, you can do that here. Once downloaded, double check that the settings for the Writing Assistant is turned on (you can turn it off at any time).
2. Access Crystal’s Writing Assistant in Gmail or Outlook
Once you start composing a new email in Gmail or Outlook, you can see more settings by clicking on the Crystal icon in the bottom right corner of your new message.
3. Add the recipient's work email address to Crystal’s Writing Assistant
Be sure to use an email with a company domain, like email@example.com.
If Crystal has already looked up a profile linked to your recipient's email address, the appropriate DISC personality type will be automatically set for your email.
If email recipient is not found in our database, you can either (1) manually set the DISC personality type; or (2) look up the recipient on LinkedIn using Crystal's Chrome Extension.
Learn more about how Crystal predicts personality types here.
4. Begin writing your email
Once you know the personality type of your recipient, you can begin to write your perfect B2B email. You’ll notice that Crystal’s Writing Assistant will begin to give suggestions based on the personality type of your recipient, ensuring that your message uses the language that is best suited to them.
Ready to take Crystal’s Writing Assistant for a spin? Copy and paste this sales pitch, written for a D-Type, and see how Crystal’s Writing Assistant modifies the pitch for different types.
My name is and I’m a sales rep for . I love the work you’re doing for and I’m very impressed with your growth in 2022 — however, our platform can offer you a competitive edge that can take you even further in 2023. I’d love to have a quick 15-minute conversation about what we can do for you in the new year. Shoot me a quick email if you’re interested and we can set up a time.
Can’t find your recipient using Gmail or Outlook?
Don’t sweat. As mentioned above, you can always use Crystal's Chrome Extension on LinkedIn to predict the personality type of your recipient. To do this, you’ll go to linkedin.com and search for your recipient. Then, you’ll click the View Personality button where you can browse through the insights shown on the sidebar.
NOTE: New users get 10 free profiles to test out the product. Afterwards, you can upgrade to Crystal Premium or speak with a Crystal representative to learn more.
Let Crystal improve your B2B cold email strategy
Getting started with Crystal’s Writing Assistant is seamless. With just a few clicks, you can download Crystal to your browser and begin to let AI-powered emails change the way you communicate with your recipients — for the better.
Tailoring your emails and personalizing them to individual recipients is a surefire way to build rapport, establish trust, and close more sales. Download Crystal today or set up a demo to learn more.