When formulating an email, it’s most important to consider three factors: What do they want? Why do they want it? How do they want to interact? Rather than addressing someone in the way WE want, we need to learn to communicate the way THEY want.
Learn how understanding an email recipient's personality makes it easier than ever to write emails that warrant responses.
How to break through the noise when emailing prospects
Understanding the personality of your email recipient
Writing the perfect email for different personality types
Examples of what to do / what not to do when sending emails to different personalities
Crystal is the software platform for implementing, reinforcing, and scaling adaptive sales practices. We enable sales teams by predicting any prospect's personality using the well-validated personality framework, DISC. Once a prospect's personality is determined, our platform shares unique tips for how to best communicate with the many personalities a prospect can take.