This eBook discusses the importance of understanding a prospect's personality and why it should be apart of your everyday prospecting process. Learn the fundamentals for how to identify different personalities and get tips on how you can adaptively sell to different personalities to start building stronger business relationships.
Understanding different personalities
How to identify different personalities with Crystal's Chrome Extension
How to adapt your communication using the behavioral framework DISC
How to handle objections for specific personalities
Crystal is the software platform for implementing, reinforcing, and scaling adaptive sales practices. We enable sales teams by predicting any prospect's personality using the well-validated personality framework, DISC. Once a prospect's personality is determined, our platform shares unique tips for how to best communicate with the many personalities a prospect can take.