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Using Personality Data  to Improve Prospecting

Prospecting is the first stage in any sales cycle but it's so much more than identifying a contact and finding a phone number or email address to sell to.

Download the free eBook

Who is this for?

  1. Business Development Representatives
  2. Sales Representatives

What will you learn?

This eBook discusses the importance of understanding a prospect's personality and why it should be apart of your everyday prospecting process.  Learn the fundamentals for how to identify different personalities and get tips on how you can adaptively sell to different personalities to start building stronger business relationships.


Topics covered:

Green check (1)     Understanding different personalities

Green check (1)     How to identify different personalities with Crystal's Chrome Extension

Green check (1)     How to adapt your communication using the behavioral framework DISC

Green check (1)     How to handle objections for specific personalities

What is Crystal?

Crystal is the software platform for implementing, reinforcing, and scaling adaptive sales practices. We enable sales teams by predicting any prospect's personality using the well-validated personality framework, DISC. Once a prospect's personality is determined, our platform shares unique tips for how to best communicate with the many personalities a prospect can take.