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Know Your Buyer Report

Insights from 380+ Buyer-Facing Professionals on the Impact of Leveraging Personality Intelligence

Discover how harnessing the power of personality intelligence transforms buyer-facing teams to drive exceptional results. 

Written for:
Buyer-focused GTM professionals
Business leaders looking for a competitive edge
Sales managers seeking to optimize team performance

Insights from hundreds of buyer-facing professionals

Trusted by thousands of leading sales innovators.

Trusted by thousands of leading sales innovators.

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Unlock valuable buyer insights using personality intelligence

Discover buyers' personality traits, preferred communication style, motivators, unique needs, and more.

By embracing personality intelligence, organizations can:

  • Gain a deeper understanding of their buyers
  • Enhance communication effectiveness
  • Address objections proactively
  • Foster long-term customer loyalty
  • Establish a unique competitive advantage when selling

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We surveyed   380+   buyer-facing professionals...

Their valuable feedback sheds light on the real-world impact of knowing your buyers' personality. 

What do top leaders say about personality intelligence?



believe that understanding buyer personality boosts email response rates.
meeting (5)


agree that knowing a buyer's personality strongly benefits negotiations.
communication (1)


say that knowing a buyer’s personality helps close more deals, more often.

Acquire valuable insights from GTM experts of every level

We surveyed professionals specializing in management, marketing, support, and more, including:

  • C-Level Executives & Owners
  • Vice Presidents
  • Managers
  • Sales Representatives
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Explore a diverse range of professional perspectives

  • Businesses of all sizes; including small enterprises and major corporations with 5000+ employees
  • Industries covering various sectors; from Information Technology to Construction
  • Global perspectives; gathered from more than 50 countries across the world