Why Crystal?
Personality
Content
Use Crystal to enrich your CRM contacts with accurate, detailed personality insights.
We integrate with Salesforce & HubSpot and support direct enrichment into other CRM platforms via API and CSV file uploads.
Cater your pitch to any prospect with a LinkedIn profile. No personality assessment or prior conversation needed.
Create lists and start segmenting contacts with newly available personality dimensions - like primary DISC type, full DISC type, personality traits, and more.
Create lists and start segmenting contacts with newly available personality dimensions - like primary DISC type, full DISC type, personality traits, and more.
Create personality-based email templates and send tailored messages to different personality segments.
Create personality-based email templates and send tailored messages to different personality segments.
Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.
Leverage personality data to match your prospects with a sales rep or CSM who is most likely to “click” with them on a personal level.
Leverage personality data to match your prospects with a sales rep or CSM who is most likely to “click” with them on a personal level.
Use personality data alongside traditional data - like job title, industry, and company size - to build accurate and complete buyer personas.
Use personality data alongside traditional data - like job title, industry, and company size - to build accurate and complete buyer personas.
Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.
Use new personality dimensions alongside existing CRM properties to build personality-based reports.
Use new personality dimensions alongside existing CRM properties to build personality-based reports.
Schedule a quick 15-minute meeting with our team to get more information on product, pricing, integrations, and more.
Schedule a quick 15-minute meeting with our team to get more information on product, pricing, integrations, and more.
Enrich personality data into your CRM contacts.
Crystal adds new fields for personality type, DISC type, communication style, behavioral traits, and more.
Optimize the match rate & accuracy of Crystal's tools.
Enriching your CRM contacts with personality data helps your sales team get faster, more accurate insights from Crystal’s Writing Assistant, Chrome Extension, Playbooks, and our other personality tools.
Seamlessly embed empathy into your sales process.
When personality data lives natively in the CRM, sales teams are conditioned to think about prospects in a more personal, human way. Continuous reinforcement is key to driving behavior change.
Get real-time messaging suggestions on the words and phrases that best resonate with your prospect’s personality.
Use our free, easy-to-use Chrome Extension to reveal the personality of anyone with an online presence.
Build downloadable playbooks with rich personality insights so you can effectively navigate any conversation.