PERSONALITY ENRICHMENT

View your prospects like people, not robots. 

Use Crystal to enrich your CRM contacts with accurate, detailed personality insights. 

Integrates with:
Integrates with:
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Rich personality data is now at your fingertips.

We integrate with Salesforce & HubSpot and support direct enrichment into other CRM platforms via API and CSV file uploads.

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FOR PROSPECTING

Know how prospects think like never before.

Cater your pitch to any prospect with a LinkedIn profile. No personality assessment or prior conversation needed.

SEGMENTATION

Advanced segmentation by personality. 

Create lists and start segmenting contacts with newly available personality dimensions - like primary DISC type, full DISC type, personality traits, and more. 

SEGMENTATION

Advanced segmentation by personality. 

Create lists and start segmenting contacts with newly available personality dimensions - like primary DISC type, full DISC type, personality traits, and more. 

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SEQUENCES

Personalized sequences for more effective outreach.

Create personality-based email templates and send tailored messages to different personality segments.

SEQUENCES

Personalized sequences for more effective outreach.

Create personality-based email templates and send tailored messages to different personality segments.

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FOR CLOSING

Connect faster, create urgency, and shorten sales cycles.

Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.

LEAD ROUTING

A smarter way to route leads.

Leverage personality data to match your prospects with a sales rep or CSM who is most likely to “click” with them on a personal level. 

LEAD ROUTING

A smarter way to route leads.

Leverage personality data to match your prospects with a sales rep or CSM who is most likely to “click” with them on a personal level. 

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BUYER PERSONAS

Accurate buyer personas using live personality data. 

Use personality data alongside traditional data - like job title, industry, and company size - to build accurate and complete buyer personas.

BUYER PERSONAS

Accurate buyer personas using live personality data. 

Use personality data alongside traditional data - like job title, industry, and company size - to build accurate and complete buyer personas.

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FOR CLOSING

Connect faster, create urgency, and shorten sales cycles.

Gain insights on what words, phrases, tone, and communication style works best with your buyer’s personality so you can quickly connect, create urgency, and close opportunities faster.

CUSTOM REPORTS

Create custom reports with new personality dimensions.

Use new personality dimensions alongside existing CRM properties to build personality-based reports.

CUSTOM REPORTS

Create custom reports with new personality dimensions.

Use new personality dimensions alongside existing CRM properties to build personality-based reports.

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GET STARTED

Want to learn more about our platform?

Schedule a quick 15-minute meeting with our team to get more information on product, pricing, integrations, and more.

Want to learn more about our platform?

Schedule a quick 15-minute meeting with our team to get more information on product, pricing, integrations, and more.

GETTING STARTED

How our CRM Enrichment works

How our CRM Enrichment works

  1. Enrich personality data into your CRM contacts.

    Crystal adds new fields for personality type, DISC type, communication style, behavioral traits, and more. 

  2. Optimize the match rate & accuracy of Crystal's tools.

    Enriching your CRM contacts with personality data helps your sales team get faster, more accurate insights from Crystal’s Writing Assistant, Chrome Extension, Playbooks, and our other adaptive selling tools. 

  3. Seamlessly embed empathy into your sales process. 

    When personality data lives natively in the CRM, sales teams are conditioned to think about prospects in a more personal, human way. Continuous reinforcement is key to driving behavior change. 
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Enrich personality data into your CRM contacts.

Crystal adds new fields for personality type, DISC type, communication style, behavioral traits, and more. 

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Optimize the match rate & accuracy of Crystal's tools.

Enriching your CRM contacts with personality data helps your sales team get faster, more accurate insights from Crystal’s Writing Assistant, Chrome Extension, Playbooks, and our other personality tools. 

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Seamlessly embed empathy into your sales process. 

When personality data lives natively in the CRM, sales teams are conditioned to think about prospects in a more personal, human way. Continuous reinforcement is key to driving behavior change. 

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EXPLORE OUR OTHER TOOLS

Take your sales to the next level

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Writing Assistant

Get real-time messaging  suggestions on the words and phrases that best resonate with your prospect’s personality.

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Chrome Extension

Use our free, easy-to-use Chrome Extension to reveal the personality of anyone with an online presence.

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Playbooks

Build downloadable playbooks with rich personality insights so you can effectively navigate any conversation.

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