Our Story

Crystal was founded in 2015 with the mission to help people understand themselves better and communicate more effectively with others.

In early 2015, Crystal developed and released the first Personality AI app, which could tell you anyone’s personality without a personality assessment.
Personality AI analyzes millions of online data points to accurately identify a person’s motivations, communication style, and other behavioral traits.

Since then, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people. Crystal integrates with top sales and marketing platforms, including Salesforce and Hubspot; and is used by customers including Accenture, Google, and Microsoft.

Crystal is headquartered in Nashville, Tennessee. For career opportunities, please view our job openings or send an email.
Backed by
Drew D’Agostino
Founder & CEO
Drew D’Agostino is the Founder & CEO of Crystal. Previously, Drew was CTO of Attend.com, an event software company. He is a thought leader on Personality AI and has been featured in Inc, Fortune, CNN, Fast Company, MIT Technology Review, Wired, and the Guardian. He was recognized by Forbes as 30 Under 30 in enterprise technology, and is the co-author of Predicting Personality, published by Wiley in 2019.
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