The way to get someone’s attention and trust is simple: communicate with them using a style that resonates with their personality. Traditionally, the only way to understand someone’s personality is by spending significant time with them or having them take a personality test, often not feasible. We saw how frustrating that is, so we created Crystal, an app that tells you anyone’s personality.

It uses a technology called Personality AI to analyze millions of online data points to identify someone’s personality. By knowing someone’s personality, you can quickly understand their behavior, motivations, and communication style. You use that information to get through to others, whether it’s writing an email that they’re more likely to open or making a pitch that convinces them. It’s your coach for every conversation, helping you prepare and be confident when communicating with anyone.